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Communications

HEFE Marketing: Adapting Communications Strategies in response to a Crisis

Higher Education Institutions were challenged with communicating rapidly changing information on Covid-19 to their students. Vickie Sheriff, Communications Director at Imperial College London, shared the communications approach and strategy of the university during the crisis.

Communicating with Hard-to-Reach Groups Through a Whole Community Approach

Birmingham is one of Britain’s most diverse cities with 40% of the population from non-white British backgrounds. These groups are often disengaged from public messaging. Through championing local people, the council aimed to rectify that problem.

Hertfordshire County Council: Effectively Using Social Media in Public Comms

Hertfordshire County Council have used several digital channels to promote their public health campaigns over the course of the pandemic. Andrew Hadfield-Ames from Hertfordshire Council shares their successes of using social media to communicate effectively with the public.

Embedding Behavioural Science in Public Sector Communications

The success of policy and public campaigns depends on moulding the perceptions, decisions, and actions of the public. Dr Paulina Lang, Behavioural Science Lead at the Cabinet Office discussed ways of using behavioural science to improve public communications.

Crisis Communications in the Public Sector: Communicating During Covid-19

Jennifer Sproul from the Institute of Internal Communications spoke about the task of communicating internal information during Covid-19.

Crisis Communications in the Public Sector: Common Pitfalls and How to Avoid Them

Kate Betts MCIPR from Capital B Media spoke about the common pitfalls in crisis communication and ways to avoid them.

Crisis Communication in the Public Sector: Tackling a Communication Challenge and Managing the Aftermath

Donna Jordan from the Derbyshire Constabulary spoke about the communication challenges that were associated with the Whaley Bridge incident of 2019.