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A Guide for Producing Content for MyGovCentral.com

Thank you for your interest in producing content for MyGovCentral.com.

This document serves as a guide for writing articles, case studies, reports or blogs to be featured on MyGovCentral.com. All content is subject to approval and we will send any revisions to you, for sign off, before publishing.

Register

Please ensure you register for MyGovCentral.com and familiarise yourself with the platform. Registered users have access to upto 3 articles for free (any format).

If you are a confirmed Contributor, providing a series of content pieces throughout the year, as per the agreement, we will upgrade your access to a full subscriber.

Interviews

If you have agreed to an interview, the Content Producer will liaise with you in advance to agree the questions and meeting arrangements. Interviews are typically a maximum of 30-45 minutes. As mentioned above, the final video or/and write-up will be sent to you for sign-off.

Style and Format

We do not take a prescriptive approach to the style and format of content produced. However, some general rules of thumb include:

  • A good length for a written piece is between 1500-2000 words
  • Bear in mind what colleagues across the public sector can learn from the piece
  • Style of writing – accessible and approachable language (not academic)
  • Please do include any appropriate organisational/personal information or logos

Please look through the platform to familiarise yourself with the tone and style of the content.

Guidance for Articles/Blogs

  • Examples of discussion points:
    • How to?/ FAQ / dummies guides etc
    • Policy developments over time, historical context of subject
    • Latest reports or statistics published
    • Why this area is of importance?
    • A new way of approaching a challenge. What is happening? Who is developing it?
  • Their focus should be on key takeaways/learning outcomes
  • Suggested articles structure as follows:
    • Introduction
    • Learning outcome 1 – heading
    • Text explaining
    • Learning outcome 2 – heading
    • Text explaining (cont)
    • References

Guidance for Case Studies

  • Make it clear from the start what the learning outcomes of this case study are, bullet points following the brief introductory overview can be a good way of formatting this.
  • Structure the case study as follows:
    • Introduction
    • Learning outcomes/key findings (bullet points)
    • Challenge
    • Solution
    • Impact
    • Lessons learned/key takeaways
    • Next steps/future (outline where next for the case study, if appropriate)
    • References

More Information

If you have any questions, then please contact Julia Gillman, Content Producer, on julia.gillman@governmentevents.co.uk or call 0203 148 6796.

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