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Improving Prospective Student Engagement in FE through Effective Marketing

There was a 15.6% decrease in the number of people enrolled in further education courses in 2019/20, compared with the previous year. We spoke to Antoinette Beekye, Head of Digital Marketing, Communications and Enrichment at Waltham Forest College about the current issues facing the FE sector and how they have developed marketing strategies to mitigate these.

HEFE Marketing: Implementing Successful Digital Communications Strategies

Weston College pride themselves in the use of digital platforms in their marketing strategy. David Crew, Head of Business Growth at the college shared how digital tools can accumulate more regional partnerships for FE institutions.

HEFE Marketing: Adapting Communications Strategies in response to a Crisis

Higher Education Institutions were challenged with communicating rapidly changing information on Covid-19 to their students. Vickie Sheriff, Communications Director at Imperial College London, shared the communications approach and strategy of the university during the crisis.

HEFE Marketing: UCAS Admissions and the Impact of Covid-19

UCAS saw university applications rise during the height of the pandemic, up 1.6% from 2019. Andy Frampton and Mike Adams of UCAS shared their insights on the impact of Covid-19, as well as their forecast for the future of admissions.