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Embedding Behavioural Science in Public Sector Communications

The success of policy and public campaigns depends on moulding the perceptions, decisions, and actions of the public. Dr Paulina Lang, Behavioural Science Lead at the Cabinet Office discussed ways of using behavioural science to improve public communications.

Case Study: Incorporating Behavioural Insights into Fire Safety

The majority of accidental dwelling fires are caused by people, rather than faulty equipment. This case study looks at the incorporation of behavioural insights into fire safety, trialled by the East Sussex Fire and Rescue Service.