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Improving Prospective Student Engagement in FE through Effective Marketing

There was a 15.6% decrease in the number of people enrolled in further education courses in 2019/20, compared with the previous year. We spoke to Antoinette Beekye, Head of Digital Marketing, Communications and Enrichment at Waltham Forest College about the current issues facing the FE sector and how they have developed marketing strategies to mitigate these.

HEFE Marketing: Implementing Successful Digital Communications Strategies

Weston College pride themselves in the use of digital platforms in their marketing strategy. David Crew, Head of Business Growth at the college shared how digital tools can accumulate more regional partnerships for FE institutions.